Vicky Free is a proven expert in brand strategy, digital media, integrated marketing, branded content, consumer insights and business analytics across various consumer-centered industries. With more than twenty years of B2B and B2C experience, Vicky has developed strategic, innovative and results-driving campaigns for best-in-class global brands including McDonald’s, Warner Media, BET Networks, a division of VIACOM, The Walt Disney Company and Novant Health. Vicky has built a reputation as a general management leader with solid business acumen rooted in a culture of innovation, data-driven decision-making and collaborative relationships to deliver enterprise-wide impact.
A South Carolina native, Free holds an executive MBA from the Kellogg School of Management at Northwestern University and a Bachelor’s degree in Mass Communications from the University of South Carolina. She is actively involved in many professional organizations and has earned leadership certifications from UCLA’s Anderson Graduate School of Management & Harvard University’s Executive Management program. Vicky is a member of the board of directors for PromaxBDA and serves as the Secretary of the Executive Board.
As a champion for strategic diversity, inclusion and equity, Vicky has played key roles in establishing and supporting the success of business resource groups across her career. She is a member of the Executive Leadership Council and has been recognized by various publications and organizations for executive leadership and marketing expertise including Ad Age, Ebony, UpTown, CableFax 50 Most Powerful Women & Minorities in Cable (2008-2018), NAMIC, Multicultural TV Leadership Awards, PromaxBDA, Black Enterprise, The Network Journal, and Delta Sigma Theta Sorority Inc.